Free E-commerce / Retail Discounted Cashflow Forecasting Model — DCF Valuation (Excel)

An E-commerce / Retail DCF valuation model discounts the future free cash flow of an E-commerce business back to today at your cost of capital. A higher consumer-risk WACC (~14%) and thin margins mean growth durability drives the valuation. Build unlevered free cash flow, a WACC or full CAPM discount rate, a Gordon-Growth terminal value and equity IRR in a fully formula-linked Excel workbook — free for up to 3 years.

⚡ Build my E-commerce DCF Valuation — free (requires JavaScript)

Key drivers pre-loaded for E-commerce

Orders × AOV	Volume-and-basket revenue build
COGS ~50%	Product and fulfilment cost base
Marketing ~18% of revenue	Paid-acquisition-heavy cost structure
WACC ~14%	Higher-risk consumer discount rate

What you get

An automated, fully formula-linked Excel workbook with unlevered free cash flow, a WACC or full CAPM build-up, a Gordon-Growth terminal value cross-checked against an EV/EBITDA multiple, enterprise and equity value, equity IRR and two-way sensitivity tables — all live Excel formulas. Corporate tax is applied with loss carryforward, and every figure traces back to a visible assumption. Free for a 3-year model; 5–25 years is $19.98 per model download, no subscription.

Frequently asked questions

What makes an E-commerce DCF different?

In an E-commerce valuation, a higher consumer-risk WACC (~14%) and thin margins mean growth durability drives the valuation. The model builds unlevered free cash flow, discounts it at your WACC, adds a Gordon-Growth terminal value cross-checked against an EV/EBITDA multiple, and runs sensitivity tables so you present a range, not a single point.

How many years should an E-commerce DCF forecast cover?

Usually 3–5 years — long enough for cash flows to mature so the terminal value isn't doing all the work. The free tier covers 3 years; premium extends to 25.

Is this E-commerce DCF template free?

Yes — a full 3-year E-commerce DCF valuation downloads free with no sign-up. Free for a 3-year model; 5–25 years is $19.98 per model download, no subscription.

E-commerce across our four models

E-commerce / Retail Financial Model · E-commerce / Retail Cashflow Forecasting Model · E-commerce / Retail Free Cashflow Model

Other industries — DCF Valuation

SaaS · Data Center · Real Estate · Manufacturing · Hotel · Healthcare · All dcf valuation models