Free E-commerce / Retail Financial Model Generator (Excel)
An e-commerce financial model projects orders × average order value across direct and marketplace channels, against ~50% COGS and marketing spend near 18% of revenue, producing linked three-statement forecasts with DCF valuation. Generate the full 15-sheet Excel model free for up to 5 years.
⚡ Generate my E-commerce / Retail model — free (requires JavaScript)
Key drivers pre-loaded in this template
| Orders × AOV | Volume-and-basket revenue build |
| COGS ~50% | Product and fulfilment cost base |
| Marketing ~18% of revenue | Paid-acquisition-heavy cost structure |
| WACC ~14% | Higher-risk consumer discount rate |
What you get
A 15-sheet, fully formula-linked Excel workbook: Assumptions, Revenue, OPEX, CAPEX & Depreciation, Debt, Tax (with loss carryforward), Income Statement, Cash Flow, Balance Sheet, DCF Valuation, Sensitivity tables, a charted KPI Dashboard and an Integrity Check. Free 15-sheet linked Excel download for models up to 5 years (annual or quarterly, no sign-up). Models from 7 to 25 years are a one-time $29 premium download.
Frequently asked questions
What growth rate should I assume?
The template defaults to 40% early growth tapering over time; replace it with your own cohort or traffic-based estimate.
Can I separate D2C and marketplace revenue?
Yes — model them as independent streams with their own growth and inflation assumptions.
Is 5 years enough for an e-commerce plan?
Usually yes — most e-commerce plans and fundraises use 3–5 year horizons, fully covered by the free tier.
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