Free Media / Content Financial Model Generator (Excel)
A media or content financial model projects advertising revenue (audience × CPM) and subscription income against content-production costs near 30% of revenue and marketing spend, producing linked statements with valuation. Generate the full 15-sheet Excel model free for up to 5 years.
⚡ Generate my Media / Content model — free (requires JavaScript)
Key drivers pre-loaded in this template
| Audience × CPM | Advertising revenue engine |
| Subscription stream | Recurring reader/viewer revenue, 45% growth default |
| Content costs ~30% | Production and talent cost base |
| WACC ~14% | Hit-driven-sector discount rate |
What you get
A 15-sheet, fully formula-linked Excel workbook: Assumptions, Revenue, OPEX, CAPEX & Depreciation, Debt, Tax (with loss carryforward), Income Statement, Cash Flow, Balance Sheet, DCF Valuation, Sensitivity tables, a charted KPI Dashboard and an Integrity Check. Free 15-sheet linked Excel download for models up to 5 years (annual or quarterly, no sign-up). Models from 7 to 25 years are a one-time $29 premium download.
Frequently asked questions
Can I mix ad and subscription revenue?
Yes — they are the template's two default streams, each with independent growth and inflation.
How do I model a creator business?
Use ad revenue for platform income and the second stream for sponsorships, memberships or courses.
Is 5 years enough for a media plan?
Yes for most media ventures and fundraises — covered by the free tier.
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WACC calculator · CAPM calculator · DCF calculator · IRR calculator · Inside the 15-sheet model · Glossary